Skip to content

Expedited filing versus self-filing

Self-filing is free to attempt, and the cost of getting it wrong is paid in resubmissions and in the advertising and payment processing that stay switched off meanwhile. These articles set out what preparation, submission and request-for-information handling actually involve, so the choice is made on the work rather than on the sticker price.

Expedited filing versus self-filing

The fix list is an engineering problem, and it needs treating as one

The claims audit is the longest piece of work in most LegitScript applications, and its output is a list of website changes owned by people with a roadmap, which is why a certification timeline is usually decided by a sprint planning meeting nobody invited compliance to.

· 5 min read

Expedited filing versus self-filing

Refiling after a denial, without spending the fee twice

The LegitScript application fee is charged per website and is not refunded whatever the reviewer decides, so a refiling spends it again, and the most common way businesses spend it twice is resubmitting quickly with one correction rather than diagnosing what actually generated the decision.

· 5 min read

Expedited filing versus self-filing

The weeks after submission, and the mistakes made during them

Two of the four factors LegitScript names as deciding review length are the applicant's responsiveness and the sufficiency of their answers, which makes the period after submission the one stretch of the timeline where a business can still make things materially worse.

· 5 min read

Expedited filing versus self-filing

How to judge anybody offering to file your application

Nobody outside LegitScript decides an application or sets the pace of its review, so any provider offering a guaranteed approval or a promised decision date is describing authority they do not have, and that single test disqualifies more of this market than any other question.

· 5 min read

Expedited filing versus self-filing

Certifying several domains without doing the work five times

Certification is issued by LegitScript per website rather than per company, so a brand with four domains files four applications, and the difference between a manageable programme and four separate ordeals is deciding which evidence is shared and which is genuinely per site.

· 5 min read

Expedited filing versus self-filing

A four-week plan for getting an application ready

Preparation is the half of a LegitScript timeline an applicant actually controls, and it fails for scheduling reasons rather than compliance ones, because the two tasks with third-party lead times get started in week three instead of on day one.

· 5 min read

Expedited filing versus self-filing

What we actually do when we prepare and file an application

We prepare the file, submit it and manage every request for information until a decision is issued, which is a commitment about our own work rather than about LegitScript, because LegitScript alone decides whether certification is granted.

· 6 min read

Expedited filing versus self-filing

What a complete application file actually looks like

A complete LegitScript application file is one where every question a reviewer could reasonably ask has already been answered in the submission, which in practice means five bodies of evidence assembled before filing rather than four assembled during the review.

· 6 min read

Expedited filing versus self-filing

What a denied application actually costs, and it is mostly not the fee

The LegitScript application fee is nonrefundable regardless of outcome, so a denial spends it and a refiling spends it again, but the larger cost is that card processing and paid search stay blocked through the whole of the second review as well as the first.

· 5 min read

Expedited filing versus self-filing

The rework loop that stalls self-filed applications

Applicant responsiveness and the sufficiency of the answers given are two of the four factors LegitScript names as deciding review length, which is why a self-filed application usually stalls in a loop of its own making rather than on anything the certifier did.

· 6 min read